Privacy Policy

Effective date: 14 November 2026

This policy explains what information the Propello mobile app ("Propello", "we", "us") collects, why we collect it, who we share it with, and the choices you have. Propello is owned and operated by MOTIONSAIL LABS (OPC) PRIVATE LIMITED (CIN U62011MP2026OPC088177), registered office at House no 161, Ward no 03, Nagod, Nagod, Nagod, Satna - 485446, Madhya Pradesh, India.

1. Information we collect

Account information

When you sign in with Google or Apple, we receive your name and email address through Firebase Authentication. If you use Apple's "Hide My Email", we receive the relay address Apple gives us.

Business information

The details you give us about your business, such as its name, category, description, products, logo, address, website and Google Maps link. If you give us a website or Google Maps link, we read that public page to fill in your business details for you.

Content you upload and create

Photos you upload (for example product photos, garments and logos), the prompts and settings you choose, and the videos, images, scripts, captions and hashtags Propello generates for you. If you use Automate, we also store your posting schedule and the posts we prepare and publish for you.

Instagram and Facebook data

Only if you choose to connect an account. See section 3 below for exactly what we receive and how we use it.

Purchases

Which coin pack or Automate subscription you bought, its price, date and store transaction reference, and your coin balance and history. Payments are made through the Apple App Store or Google Play. We never receive or store your card, UPI or bank details.

Support

The messages and screenshots you send us in the in-app support chat or by email.

Device and technical information

A push notification token for your device, your app version and device type, and server logs needed to run, secure and debug the service.

2. How we use your information

• To run the features you use: generating videos, photos and posts, and publishing posts to the accounts you connect.
• To manage your account, coin balance, purchases and subscriptions.
• To answer support requests. Our in-app support assistant uses AI to answer questions about your own account, and hands over to a person when needed.
• To send you notifications about your content and account.
• To keep Propello secure, prevent abuse and fix problems.

We do not sell your personal information, and we do not use it for third-party advertising.

3. Instagram and Facebook data

Connecting Instagram or Facebook is optional. It is only needed if you want Propello's Automate feature to publish posts for you.

What we receive

• Instagram (Instagram Login): your Instagram professional account's ID, username and profile picture, and an access token. Permissions we ask for: instagram_business_basic to identify the account, and instagram_business_content_publish to publish posts.
• Facebook (Facebook Login): the list of Facebook Pages you manage (their IDs and names) and an access token for the Page you choose. Permissions we ask for: pages_show_list and pages_read_engagement to show and identify your Pages, and pages_manage_posts to publish posts to the Page you choose.

How we use it

• To show you which account is connected.
• To publish the posts you create or schedule in Propello to that account, and to keep a link to each published post so you can see it in the app.

We do not read your messages, comments or followers, we do not use this data for advertising, and we do not share it with anyone other than Meta itself.

Storage and removal

Access tokens are encrypted before they are stored. You can disconnect at any time in the app under Settings → Connections, which revokes Propello's access and erases the stored connection. Deleting your account does the same for every connected account. You can also remove Propello from your Instagram or Facebook settings. See Account & data deletion for details.

4. Service providers we share data with

We use trusted providers to run Propello. Each receives only what it needs to do its job and may not use your data for its own purposes.

• Google: Firebase Authentication (sign-in), Firebase Cloud Messaging (notifications), Google Cloud (hosting and storage), and Gemini models (writing scripts and captions, understanding and generating images, and voice).
• MongoDB Atlas: database hosting.
• HeyGen, Hedra, MiniMax and BytePlus ModelArk: generating AI videos and images from the photos and prompts you provide.
• Anthropic: the AI model behind our in-app support assistant.
• Firecrawl and SerpApi: reading the public website or Google Maps listing you give us, to fill in your business details.
• RevenueCat, Apple App Store and Google Play: processing purchases and subscriptions.
• Slack: internal alerts to our team when you raise a support request.
• Meta (Instagram and Facebook): only if you connect an account, to publish your posts.

Some of these providers process data outside India. We may also disclose information if required by law or to protect the rights and safety of our users or the public.

5. How long we keep it

We keep your information while your account is active. When you delete your account, we remove your personal details straight away, as described on the Account & data deletion page. Purchase and coin records are kept for as long as Indian tax and accounting laws require, but are no longer linked to your name or email.

6. Your rights and choices

You can access and correct your business details in the app, disconnect Instagram or Facebook at any time, and delete your account from Settings → Delete Account. Under India's Digital Personal Data Protection Act, 2023, you may also ask us for a summary of your data, ask us to correct or erase it, or raise a grievance. Email us at the address below. We respond to privacy requests within 30 days.

7. Security

Data is encrypted in transit, Instagram and Facebook access tokens are encrypted at rest, and access to our systems is restricted. No service can guarantee absolute security, but we work to protect your information.

8. Children

Propello is a business tool for people aged 18 and over. It is not directed at children, and we do not knowingly collect data from them.

9. Changes to this policy

If we make a material change, we will tell you in the app or on this page before it takes effect. The effective date at the top shows the latest version.

10. Contact and Grievance Officer

Grievance Officer: Aditya Singh, Director
MOTIONSAIL LABS (OPC) PRIVATE LIMITED
House no 161, Ward no 03, Nagod, Nagod, Nagod, Satna - 485446, Madhya Pradesh, India
Email: support.propello@gmail.com